Awarded annually to deserving undergraduate students enrolled in the fourth year Bachelor of Commerce program who are following the marketing or finance concentration. Recipients must demonstrate financial need, be Canadian Citizens or permanent residents of Canada (landed immigrant or a protected person) and must also meet OSAP’s Ontario residency requirement. Endowed in 1997 by the Great-West Life Assurance Company. Revised 2007 and 2008 by Great-West Life, London Life and Canada Life.