Build the J-Source/ProjetJ business office at Carleton
The RundownREVISED GOAL! Thanks to the support of J-Source readers and friends of Canadian journalism, we're closer than expected. If we reach a goal of $10,000, Carleton can fund a business manager position for the beginning of 2014. Help us get there! J-Source and ProjetJ- the web sites of the The Canadian Journalism Project - provide an essential service to those working in or interested in Canadian news media. Launched in 2007 under the wing of the Canadian Journalism Foundation (CJF), the sites have developed a strong following of journalists, journalism students and communication professionals. Operating in English as J-Source.ca and in French as ProjetJ.ca, the Canadian Journalism Project is the go-to-source for news about the people, institutions and best practices of journalism in Canada and an outlet for the work of journalism schools and students across the country. Beginning in January 2014, management of J-Source/ProjetJ will move from the CJF to a group of 14 journalism programs across the country with key roles played by Carleton along with Ryerson University and Université Laval. Ryerson will host the editorial operations of J-Source while Université Laval will be the home of ProjetJ's editorial activities. Carleton will be the home of the business operations for J-Source and ProjetJ under the direction of a business manager based at Carleton's School of Journalism and Communication. A transition team has been working since early 2013 to develop a fundraising plan to support this move and has commitments as of June 20 for more than 40 percent of the needed funds. Each school must play a key role and raise the remaining funds for their portion of this partnership. With your help, we can raise money to establish the business manager position at Carleton - a critical role for the continuing success of J-Source and ProjetJ and the benefits they offer both current journalism students and practicing journalists around the country.
The BackgroundThe business manager position will be responsible for general administration of both ProjetJ and J-Source and will have lead responsibility for key operational activities, including managing a redesign of the site and creation of new revenue streams. Specifically, the business manager will:
• oversee financial operations of J-Source and ProjetJ;
• work with the publisher, editorial personnel and the steering committee, to develop specifications for a site redesign that will increase traffic and audience engagement and facilitate the creation of new revenue streams;
• research sponsorship/advertising issues to determine the best models for J-Source and ProjetJ and make appropriate recommendations;
• research subscription potential and the potential to expand the site in other ways;
• provide administrative support to the publisher, steering committee and board of directors.
The RolloutThe Canadian Journalism Foundation has funded J-Source and ProjetJ from its inception but will end its role as principal funder on December 31, 2013, while remaining a contributing supporter.
Administration, management and financial responsibility will be taken over by the journalism programs at universities and colleges led by Carleton, Ryerson and Laval with significant contributions of editorial content from faculty members and journalism students in programs across the country.
The J-Source-ProjetJ steering committee has prepared a three-year sustainability plan to take to potential funders in the summer of 2013 that will allow J-Source and ProjetJ to serve its audience and sponsors in an expanding way. It plots a future for J-Source and ProjetJ that is not dependent on the Canadian Journalism Foundation, that is deeply interwoven with journalism education in Canada and that will serve as a testing centre for business model innovation in the news industry.
The BenefitsJournalists, aspiring journalists and those who care about journalism are overwhelmed by U.S. information about the news industry that is often irrelevant to our own experience. Journalists need to know what is happening in Canada in order to plot their own careers, refine their craft, and keep up to date on technological innovation and rapid change in the industry landscape. Communications officials who rely on journalists need to understand the changing personnel in newsrooms, new digital offerings, and the changing needs of journalists in the field.
J-Source/ProjetJ - the Canadian Journalism Project - is the only reliable, central source for information about how the craft and business of journalism are changing in Canada. It owns this market. It should be indispensable for anyone working in or around journalism in Canada.
The new sustainability plan for J-Source would not only keep the resource available - it would also give journalism students at Carleton insight into a new business model for the news industry, and help keep this important public service relevant, accessible and influential in the future.